Website audit
Speed, design, content and how well your site turns visitors into enquiries, with a fix list in order of priority.
Digital strategy · Websites · Web apps
We don't do vanilla.Unless that's what you want.
Digital strategy, websites and web apps, launched in days, not months.
How can we help?
Choose to launch your journey. Everything on this page changes to fit what you need.
Something else? Tell us what you need →
A Johannesburg team behind a US company. We work remotely, so where you are doesn't matter.
Your journey
From idea to launch in days, not months
- Day 1We understand your businessA conversation about what you do, who you serve and what the site must achieve.
- Day 2Secure your digital assets and prepare the buildDomain, logins, logo, photos and copy gathered, and everything checked to be in your name.
- Day 3A first draft on a temporary domainYour new site goes up on a temporary address. Your current site stays untouched.
- Day 4Approve and point your domainOnce you approve, we point your domain to the new site, or register a new one on your behalf, in your name.
- Day 5Live and handed overSpeed, search basics and analytics checked, and we show you how to edit it yourself.
From idea to launch in weeks, not months
- Week 1Shape the ideaWho it's for, what it must do first, and what it earns or saves.
- Week 2Design the screensScreens your users can click through before any code is written.
- Week 3Build the coreThe core features, on the proven code that runs our own products.
- Week 4Logins, payments and adminLogins, payments, reminders and the admin side.
- Week 5Test with real usersReal people try it, and we fix what trips them up.
- Week 6LaunchLive, with hosting, updates and support after launch.
From idea to plan in days, not months
- Day 1Free brainstormSeveral minds on your idea, at no cost and with no strings.
- Day 2Audit your website and SEOWhat works, what is broken and what is missing.
- Day 3Research and numbersYour market, competitors, customers and numbers.
- Day 5Draft the planBusiness plan, proposal or marketing plan, written up.
- Day 7Review togetherWe walk through it with you and sharpen it.
- Day 10Ready to actA plan you can act on, or put in front of a bank or investor.
What we do
A clear plan before you spend.
Websites that keep working.
Creative work, with a business brain behind it.
SEO audit
What people search for, where you show up and what holds you back, with a search term mapped to every page.
Business proposal or plan
Your numbers, market and story in one document, good enough to put in front of a bank or investor.
Marketing plan
Who to reach, where, with what message and at what cost, month by month.
Free brainstorming session
Several minds are better than one, and we have some experience with this stuff. Bring the idea and leave with next steps.
A new website
A fast, hand-built site with a clear path to an enquiry or booking, live in days.
A redesign
We rebuild on a temporary address, so your current site keeps running until you approve the new one.
Edit it yourself
The DD portal sits behind every site: change text by clicking or by asking AI, with a CRM, blog and member login built in.
Booking and admin systems
Bookings, payments, reminders and the admin that runs your day, in one place.
Client portals and platforms
Logins for your customers, staff and members, each with their own view.
Subscription products
Turn what you know into a product people pay for monthly, like we did with The Africa Analyst.
Proof · Our own products
We built apps from what we know. We'll build yours from what you know.
Born at a cat hotel front desk
Petwyse
We ran a cat hotel on a paper diary, so we built the booking, payments and planning software we wished we had. Now other cat hotels, kennels and day cares can run on it too.
petwyse.net ↗ Born from years of credit workThe Africa Analyst
Expert knowledge turned into a product: standardised financials, scoring and reports on almost 400 African banks, most of which no rating agency covers, sold online to credit teams.
theafricaanalyst.com ↗ Born from running a web studioThe DD portal
Tired of patching WordPress plugins for clients, we built our own back office: editing, CRM, blog and member login in one app. Every Destiny Digital website now runs on it, including this one.
See the portal →Proof · Websites we've built
Different businesses, the same partner.
Featured · Pilates Dynamics, Randburg
Helping a pilates studio own its local search.
A new site was where we started. Since then we've built a member portal, mapped a search term to every page, and audited every journal post so each one targets its own search. Read the case study →
14pages, each with its own search term
72→46journal posts after merging the overlaps
1member portal for bookings and class admin
The Cat Hotel
A boutique hotel site for a Johannesburg cattery, with villa pages, cat-parent tools and Google reviews front and centre. Read the case study →
Thrive
A leadership coaching practice whose clients include GIBS, KPMG and Absa, presented with the polish those clients expect.
Good Omens
Melville's alternative live music venue, with events and menus that are easy to keep up to date.
Proof · Strategy in practice
We check the numbers, then build.
SEO audit · Pilates Dynamics
72 posts, one plan
We audited all 72 journal posts line by line, merged the overlaps down to 46, and mapped a search term to each of 14 pages so they stop competing with each other.
Read the case study → Years of credit workThe Africa Analyst
We read business numbers for a living: scoring and reports on almost 400 African banks. The same eye goes into your business plan or proposal.
theafricaanalyst.com ↗ Tested at home firstPetwyse
We proved the idea at our own cat hotel before building it for others. Now other pet hotels can run on it too.
petwyse.net ↗The DD portal
Change your website by asking.
Click any text and type, or describe the change and AI makes it. Preview, publish, undo. Leads land in your CRM with consent recorded, posts go out on your blog, and members log in to their own portal.
This website is edited the same way.
Click-to-edit and AI editing
Type on the page, or describe the change. Design changes get a human check before they go live.
CRM
Every enquiry lands in your contacts, with tags, notes, import and export.
Blog with SEO checks
Schedule posts with keyword, title and description checks.
Member login
Owners, staff and members each get their own portal.
Consent built in
Double opt-in, instant unsubscribe and a record of every consent change (POPIA and GDPR ready).
Walled-off data
Each client's data is separated at database level, and tested to prove it.
Open Monday to Friday, 8am to 5pm
PublishPreviewUndo
Add that we're now open on Saturdays…Ask AI
How we work
Build less. Build better.
01
Test the idea first
We check it will earn or save more than it costs before anyone pays for a build.
02
Design for real people
Screens your staff and customers understand without a manual.
03
Build on proven code
The same tested foundations that run our own products, so you start ahead.
04
Launch small, then grow
Get the first version in front of customers fast, then improve from what they actually do.
05
Stay on after launch
Hosting, updates and new features as a monthly service, not a one-off invoice.
06
You own it
Your code, your data, your accounts. Leave whenever you like and take it with you.
Idea tools
Handy tools, with a bit of fun.
How big is your idea?
Tick what it needs and see roughly how long a first release takes.
What are you building?
What should it do?
A rough guide, not a quote. After your free idea session you get a fixed scope and price in writing.
Paul Greeff
Founder, Johannesburg
I build what I know. Now I build what you know.
I started building software to solve problems in my own work and in my family's business. Those tools became Petwyse, The Africa Analyst and the DD portal. Today our Johannesburg team builds apps and websites for people who know their field and want to take it online.
Questions people ask first
Cost, timing and who owns what.
How much does an app cost?
It depends on what it has to do, which is why we start with a free idea session. After it you get a fixed scope and a fixed price in writing for the first version, and a monthly figure for running it after launch.
How long does it take?
A first release of a web app typically takes about six weeks from kickoff to launch.
How much does a website cost?
It depends on the pages and features you need. After a short conversation you get a fixed price in writing, and a monthly figure for hosting and the DD portal.
How long does it take, and what happens to my current site?
Most sites are live within five days once we have your content and logins. We build on a temporary address, so your current site stays untouched until you approve the new one.
What does a strategy project cost?
The brainstorming session is free. Audits and plans are quoted at a fixed price after it, so you know the cost before we start.
How long does it take?
A website or SEO audit usually takes a few days. A full business or marketing plan usually takes up to two weeks.
Do you only work in South Africa?
No. Our team is in Johannesburg and the company is registered in Delaware, USA. Most of our clients are in South Africa today, but we work remotely, so we can work with you wherever you are.
Who owns the code and the accounts?
You do. Code, database, app store listings and domain are all in your name. If you leave, you take everything with you.
Is my idea too small, or too big?
Probably neither. Petwyse started as a replacement for a paper diary at one cat hotel. Tell us the problem and we will tell you honestly whether software is the right answer and what the smallest useful version looks like.
Contact
Got an idea? Let's see if it works.
Tell us what you know and what you want to build. We'll come back with an honest view of what it takes, and a time for a free idea session.